“But what’s the point of a website? My business does fine on social media.” 🤨
This is a point I see being raised by business owners frequently, so let’s break it down! What is the point of having a website when a business utilises social media to gain traction?
While social media is an important and powerful tool for businesses to connect with their audience and build a brand presence, having a dedicated website offers several distinct advantages that complement and enhance the overall online strategy. Here are some points highlighting the importance of having a website, even if a business is active on social media:
🩵Professionalism & Credibility: A website provides a professional online presence. It serves as a digital storefront where potential customers can learn more about the business, its products or services, and its mission.
🩵Brand Control: On a website, a business has complete control over its branding, design, and messaging. While social media platforms provide a space for engagement, the overall presentation is influenced by the platform's design and rules. A website allows for a consistent and tailored brand experience.
🩵Content Ownership: On a website, businesses have full ownership and control over their content. Social media platforms can change algorithms or policies, affecting how content is displayed and shared.
🩵Search Engine Visibility: Having a website improves a business's visibility on search engines. Search engine optimisation (SEO) strategies can be implemented to ensure that the website ranks well in search results, making it easier for potential customers to find the business.
🩵 E-commerce Integration: For businesses selling products or services, a website provides a platform for e-commerce integration. This allows customers to make purchases directly from the website, providing a seamless and secure transaction experience.
🩵Conversion Opportunities: A website provides a dedicated space for converting visitors into customers. Businesses can implement call-to-action buttons, forms, and other conversion-focused elements to drive specific actions.
🩵Long-Term Stability: Social media trends and platforms can evolve rapidly, and businesses may not have control over these changes. A website provides stability and can serve as a long-term foundation for the online presence of the business.
In conclusion, while social media is a valuable component of a digital marketing strategy, a website offers unique advantages in terms of brand control, professionalism, customisation, and long-term stability. Both elements can work together effectively to create a strong and effective online presence for a business.
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